The color matching design in advertising lightbox

- Oct 22, 2019-

How do different colors affect your mood?

Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make.

For example, when you see the cream cake with good appearance, although it has not been tasted, you still would feel the good taste. The same effect happens in advertising design. A good match can stimulate people's consumption desire and influence people's consumption behavior.

Here are a few simple color analysis.


The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.


Cheerful sunny yellow is an attention getter. It represents bright . Advertising for food use yellow makes people feel hungry.  A light yellow is common use in advertising.


The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.


Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a special color of life and also a color represent health , the advertising of organic food can choose green as main color.


Orange, a combination of red and yellow, makes people feel warm and kind. Basically, the ripening of the fruit will be orange, and people will easily think of the nutritious and sweet bread, which is an easily accepted color. When design a light box advertising, you may as well add some bright orange to make the whole light box look bright.